AMPPE Blog

Rethinking Visitor Use Management: Let’s Welcome, Not Just Manage

Parks Canada is moving forward with Visitor Use Management (VUM) planning in Lake Louise and Minnewanka, two of the most iconic and heavily visited areas in Canada’s national park system. Congestion remains a pressing issue, impacting not only the visitor experience but also the ecological integrity and daily lives of local residents.

At AMPPE, we’ve identified people-moving and congestion management as a top priority for the year ahead. These issues are central to the success of the VUM strategy and to the long-term health of our mountain parks.

Why Effective People-Moving Matters

Did you know that

  • 60% of all visitors to Parks Canada’s 48 national parks come to the mountain parks?
  • These parks receive less than 20% of project funding, despite generating 50% of Parks Canada’s total revenues?

This funding imbalance puts enormous strain on infrastructure, visitor services, and the communities that support them. Without improved transportation and access solutions, the quality of experience in our parks and the well-being of the people who live and work in them will continue to decline. AMPPE believes that improving access isn’t just about convenience, it’s about sustainability, equity, and protecting the natural heritage we all value.

Our Strategic Objectives

1) Enhancing Federal Government Awareness

We’re working to raise the profile of the unique challenges in mountain parks, including how visitor congestion threatens both the ecological balance and quality of life in surrounding communities.

2) Fostering Collaboration

We are building partnerships across jurisdictions – local, provincial, and federal – to co-develop practical, sustainable transportation solutions that work for both visitors and residents.

3) Influencing Policy Development

AMPPE continues to advocate for multi-modal transportation solutions such as shuttles, intercept parking, and regional transit to be fully integrated into Parks Canada’s Visitor Use Management strategies.

July marked a year since the Jasper Fire Complex changed Jasper forever. Last summer, flames swept through Jasper National Park and surrounding areas with a ferocity few could have imagined. What began as a wildfire became a defining moment for the people who live, work, and find inspiration in this mountain town. It was a […]

AMPPE had a fantastic time at this year’s Calgary Stampede, where we once again connected with federal and provincial politicians. Among the notable attendees were Alberta’s two new MPs, Corey Hogan, the MP for Calgary Confederation, and Eleanor Olszewski, who is now serving as the Minister of Emergency Management and Community Resilience, as well as […]

AMPPE continues to discuss and manage the processes for commercial operators along Moraine Lake Road. We recently met with the Lake Louise Yoho Kootenay Field Unit to review the progress of these processes and evaluate revenue performance. The concerns brought forward by our members include Important Reminder: Please ask your drivers to be more patient […]